Publication Plan

Title: Pause

Positioning Statement: There's nothing like music.

Price: £2.80

Publication Frequency: Monthly
Distribution: Music stores, newsagents, supermarkets and train stations

Rationale: Pause magazine will be based mainly upon gig reports, upcoming concerts and exclusive artist interviews.

Regular content:

10 concerts you must see
a month with...
pause on the radio
pause forum
express it
get to know pause
opininon

Feature Articles:

Kings of Leon highway hit
Metro station kick it off
The rising of Bloc Party
The Kooks get creative
Getting started
Cage The Elephant
Florence and the machine fire
Unsigned

Front Cover Artists:

- The script
- Coldplay
- Radiohead
- Mike Mckay
- The Afters

Housestyle:

Coverlines: Garamond Pro
Headlines: Impact
Standfirst: Impact 11pt
Feature first paragraph: Times New Roman drop capital 5 lines down
Body text: Times New Roman 11pt
Colour Scheme: Red, white and black